Becoming Apparent

Growing a global brand and label is definitely the most challenging thing I have ever done. On this journey in which I continue to learn so much, my love for learning has increased greatly, especially as there is so much to learn from the experience of those that went before me, and of other people in the industry.

My love of quotes coupled with my quest to learn led me recently to come across these, which I feel are very fitting for my opening blog piece.

“I was never the new hot thing which is great. Booming too quickly is dangerous, because it can only last for too long” – Felipe Oliveira Baptista

“This is my thing. I make business plans and I forecast losses. You have to face the fact that it’s going to cost you some money for a few years” – Jean Touitou

Becoming Prominent

So here I am, emerging as the person behind the brand – the founder, the owner, the designer. The more apparent I and the brand are becoming, the more the world wants to know……

What led me to Isabella Queen? What are we up to now? Where are we going?

These are all the questions I am often asked, as people are getting to know me and getting to know the brand. So with the help of my amazing friend Waïki Harnais at Lusterworks media, we made a video for you.

In this video, over a cup of tea and cake, I answered the ten questions I am most frequently asked, revealing a glimpse into my busy life and schedule to show you more about my journey, the journey of the brand so far, what’s in store and much more! 

So now you will know how I manage my time between being awesome on a daily basis. and taking over the world!

Watch to find out more…….